A favourite of freelance hairdressers on professional photo and film shoots. It's where most of our huge celebrity following first experienced Iles Formula.

• The go-to styling serum that will never weigh the hair down.
• The ultimate protector against all environmental assaults; Heat UV Humidity Color Fade.
• This formula has the power to transform dry, brittle hair to sumptuous silk just by blow drying it in to wet hair.
• Delivers a memory to the hair that changes form as you ask of it and the most expensive looking lustrous shine.
• Hand-picked, sustainably sourced and custom blended ingredients including vitamins, nut oils, silk and ceramide, feed hair with nothing but goodness.
• Bespoke, allergen-free perfume of White Tea Flower.
• No Silicones No Parabens